![]() ĭuring World War II, Western had a contract with the U.S. Three editions totaling 1.5 million books sold out within five months of publication in 1942. In September 1942, the first 12 titles were printed and released to stores in October. The group calculated that if the print run for each title was 50,000 copies instead of 25,000, the books could be sold for 25 cents each. The group originally discussed a 50-cent price for the books, but Western did not want to compete with other 50-cent books already on the market. Each book would have forty-two pages, twenty-eight printed in two-color, and fourteen in four-color. The group decided to publish twelve titles for simultaneous release in what was to be called the Little Golden Books Series. With the help of Lucile Olge, also working at the Guild, Duplaix contacted Albert Leventhal, a vice president and sales manager at Simon & Schuster, and Leon Shimkin, also at Simon & Schuster, with his idea. Duplaix had the idea to produce a colorful, more durable and affordable children's book than those being published at that time which sold for $2 to $3. Dick Simon, then head of Simon & Schuster, mentioned to Duplaix that he was interested in any new ideas for children's books. Georges Duplaix replaced Sam Lowe as head of the Artists and Writers Guild in 1940 when Lowe left the company. Western expanded to the West Coast in the early 1940s, opening an office in Beverly Hills to make it easier to do business with studios that owned the characters the company licensed. In the 1930s, Western formed the Artists and Writers Guild Inc., located in New York City, to develop new children's books. ![]() In 1938, the first joint effort between Western and Simon & Schuster, A Children's History, was published. From 1938 to 1962 Dell Publishing and Western produced color comic books featuring many of Western's licensed characters. The printing plant allowed a close relationship to develop with the publishers Dell Publishing Company and Simon & Schuster, Inc. Western won exclusive book rights to all Walt Disney licensed characters in 1933, and in 1934 established an eastern printing plant at the former Fiat factory site in Poughkeepsie, New York. The first Big Little Book was The Adventures of Dick Tracy. Brought out in 1932, the 10-cent Big Little Books became very popular with people looking for inexpensive entertainment. 1930s ĭuring the Great Depression between 19, Western introduced new products: The Whitman jigsaw puzzle became very popular during this period as did a new series of books called Big Little Books. Publications became defunct during the mid/late 1960s. Publications, named after Kay Kamen, manager of character merchandising at Walt Disney Studios from 1933 to 1949. In 1929, Western purchased a Chicago stationery and greeting card manufacturer, Stationer's Engraving Company. Western added another subsidiary, the Western Playing Card Company after purchasing the Sheffer Playing Card Company. Western introduced boxed games and jigsaw puzzles in 1923 after purchasing a 38-inch by 52-inch Potter offset press. He convinced Western and Whitman to publish a 10-cent children's book in 1918 and convinced retailers that children's books could be sold year-round. It employed two salesmen and, in the first year, grossed more than $43,500 liquidating the remaining Hamming-Whitman books. As a result, Western acquired Hamming-Whitman on February 9, 1916, and formed a subsidiary corporation, Whitman Publishing Company. Unable to pay its bills, Hamming-Whitman left Western with thousands of books. Wadewitz was approached by the Hamming-Whitman Publishing Company of Chicago to print its line of children's books. The company installed a larger offset press and added electrotyping and engraving departments. In 1910, the company changed its name to Western Printing and Lithographing Company after the purchase of its first lithographic press. It installed a cylinder press, two smaller presses, and an automatic power cutter. Īt the end of its first year sales were $5,000 and the company increased its staff of four to handle a growing number of commercial jobs. Spencer, a printer at the Racine Journal Company. Knowing that the company needed staff with more knowledge of the business than he had, Wadewitz hired Roy A. When the owner of that company was unable to pay Wadewitz his wages, Wadewitz took the opportunity in 1907 to purchase the company for $2,504, with some of the funds provided by his brother Albert. ( September 2015) ( Learn how and when to remove this template message)Įdward Henry Wadewitz, the 30-year-old son of German immigrants, worked at the West Side Printing Company in Racine, Wisconsin. Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification.
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